Updating your Google account's country
One of the first things I wanted to do after moving was to switch my Google account’s country to USA so I could play around with the US-only features on products like Google Now.
After searching for a while I couldn’t really find much other than people saying to call them, so I did. Turns out it’s all based on the billing address on Google Wallet, here is the process you follow to update your region without waiting.
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Add a new card whose billing address is in the desired country
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Open the Play Store and go an item available for purchase
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Click through until you hit the “Accept and buy” screen, you don’t need to press this
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Close the Play Store and clear data for the Google Play Store app on your phone/tablet or clear your browser cache
Your account should have been updated to the new country. If you have any other apps that have country-specific features then be sure to clear their data too.